Joe shared a bathroom with five brothers. He never took a hot shower or wore a new pair of underwear till age 13. He Deejayed parties and weddings in high school. That destroyed his fondness for the Village People’s, YMCA. Well, not completely.
Joe attended ASU. After a couple of bourbons, he’ll proclaim that he came up with the school motto: “Truth, Knowledge, and a Great Tan.”
He started his marketing career selling ad space in rock n’ roll radio. He and Ted Nugent once had lunch. It was raw deer liver from an animal Ted had just killed with an AK-47.
A lifetime of advertising/marketing experiences…three agencies into being the principal…legally color-blind clients who demand a different shade of blue…clients with tight deadlines that they never meet on their end…and you know what? He rolls with the punches, outthinks and outhustles the whole industry, looks out for the team he’s responsible for, and still loves every minute of it.
With his unparalleled inventiveness, Kevin is the creative heart of Bigfish, guiding our campaigns with a skillful hand and expert vision.
And while he would knock it out of the park in a big city agency—don’t get any ideas, New York, Chicago, or L.A.—he’s not going anywhere. In high school, Kevin went from illustrating his friends’ letterman jackets, to designing the yearbook cover, to revamping the school’s mascot.
His talent and drive eventually led him to the prestigious Art Center College for Design to begin his formal training.
Whether it’s BMX racing, running, or skateboarding, Kevin is always active. So, if you’re in the office and he invites you out to lunch, prepare yourself mentally because even if it’s 105° F out, there is a good chance you’ll be hoofing it.
Imagine an app named Kathryn.
Your screen would be splashed with yellow. But you wouldn’t see Kathryn wearing it—turns out her favorite color projects this jaundiced look she can’t abide.
Your app would celebrate Dostoyevsky’s literary masterpiece, Crime and Punishment. Especially the improbable yet oddly touching and transformative gulag love story.
A menagerie would be there, too. One big happy animal family. One of which is extinct yet somehow reanimated when Kathryn belts out her velociraptor impression.
The main food group on the Kathryn app? Pastry. She’s an expert.
Chat rooms on teeth-grinding and skateboard-related injuries? Yes and yes.
Oh, and a soundtrack featuring Salt n’ Pepa with dance moves courtesy of Kathryn and a certain super-cute toddler pushing it real good.
Okay, now shut off your imagination.
Because Kathryn is not an app. She’s a flesh and blood account-managing powerhouse and her rare combination of smarts, organization and creativity makes her an awesome person to have in your corner.
And for Bigfish and our clients, that’s way better than an app.
Joleen’s husband is turning their desert property into a farm, barn cats and goats pending. He also frequently requests that she join him in rock climbing, mountain biking, and snowboarding. She strongly advocates for tequila, in any of the those situations.
Joleen is scared of birds, believes that leggings are indeed pants, and as a former Irish dancer, she doesn’t tolerate those who think St. Patrick’ Day isn’t a real holiday (you’ve been warned).
Okay, onto Joleen’s professional attributes.
One of her undergrad degrees is in design, so occasionally her inner creative director slips out, which amuses the Bigfish creatives. And by amuses, we mean annoys. With a background in project management, operational efficiencies excite her. So does digital marketing. She translates that excitement into awesome execution for Bigfish clients—that’s the main point here.
That, or possibly the tequila.
An amazing guitarist formerly signed with Interscope Records, Zach left the music world when he came to the realization that while being a rock god was mind-blowingly fun, unfortunately rock gods don’t always receive steady paychecks.
Luckily for Bigfish, Zach is also a highly talented designer/developer who works hard, plays hard, and who wants new and exciting challenges to work on.
A little known fact about Zach: he almost didn’t make it to his Bigfish interview due to an unfortunate incident involving a pair of pants, a belligerent scorpion who’d taken up residence in them, and 5 painful stings. Not surprisingly, he doesn’t like to talk about it much.
Serious beliefs. Serious passions. Greg prefers life in strong doses.
He reads. A lot.
His devotion to all things tortilla extends beyond connoisseurship in the burrito realm to his contention that the wheat or corn flour disc is the world’s perfect food delivery system.
Music preference—gots to be 90s or 2000s hip hop.
Sports enthusiasm—how does 20 years (and counting) of rugby sound? Greg currently coaches the women’s squad at Grand Canyon University: Go Lopes!
Hell, why not throw in bungee jumping, as in the 134 meters of wide-open air above the Nevis Canyon in his native New Zealand. I was scared silly just typing that.
Okay, so Greg’s deeply into food, helping others, meeting new and interesting people, forming genuine relationships, and finding ways that everyone can win. Oh, and he was the finance lead and CMO at LifeLock, a little outfit recently purchased by Symantec for $2.4 billion.
So: Nice guy…Makes good…Extends warm, yet powerful vibe to our planet…Sunset.
Around the Bigfish office, there’s a developing Us versus Ryan moustache issue.
Ryan claims the moustache thing was never his look—however, recent survey results indicate that his colleagues believe he could totally rock a full Burt Reynolds-style dirt squirrel. Well, controversies will swirl.
This isn’t in dispute: Ryan is adept at organizing, promoting participation in, and winning Bigfish sports betting pools. He’s also adept at subtly talking up his win streaks, which is fun. For him.
But we don’t mind supporting his gambling habits—he’s been a Bigfish fixture for years, either officially as a tribe member, or as an independent contractor and friend.
Plus, it’s never hurt that he brings an incredibly fine-tuned instinct for design and marketing to the table. With that going for him, he can trash-talk all he wants.
And now that he’s fully back in the Bigfish fold, expect to see him wearing a lot more black, possibly trying out some cowboy boots, and experimenting with plush upper-lipholstery.
Among Melissa’s many artistic pursuits is portrait photography. That interest has become particularly intense since New Year’s Day 2017. That’s the day Maddox arrived, all cute, cuddly and photogenic.
Is the date of his birth auspicious? Well, some will certainly celebrate the day with more gusto now that he’s here. His father, Melissa’s hubby, is Hawaiian-born, but how that and New Year’s Day come together and play out is anyone’s guess. One prediction: ‘Shaka, Brah,’ across the entire 365.
More on Melissa: native Phoenician, scuba diver, owned by two canines, Lucky and Bear. Claims to be growing grapes and blueberries in her garden. Admits to a borderline obsession with golf—is currently experimenting with unconventional backswings that take a baby backpack into consideration.
Speaking of unconventional, Melissa has an extraordinary affinity for design that’s as effective as it is beautiful. Print, web, video and beyond—this Bigfish veteran’s resume features over twelve years of experience crafting inspiring, purposeful visual solutions for all kinds of brands.
Bonus: if a sweet baby photo could possibly elevate your brand, Melissa totally has you covered.
Even though Alyssa taught herself how to use Photoshop and how to code when she was 11, her life is about much more than screen time. In 2016, for instance, she and her husband completed the #52hikechallenge.
Hiking—unlike other forms of exercise—doesn’t make her sad. Hiking offers scenic vistas and she likes shooting landscape photography. Hiking provides opportunities to fly fish. Her husband proposed to her as they stood in the San Joaquin River, fly fishing.
Alyssa’s current favorite place on earth is Yosemite. Although she irrationally fears bears, her preferred hiking snack is gummy bears.
She digs trying donut shops, her current favorite is Sidecar Doughnuts in Orange County. She doesn’t drink coffee. Don’t hate her for that.
Oh, and her design skills always create a quintessentially perfect pairing of form and function. You definitely won’t hate her for that.
Amber loves cooking and can improvise successfully—the confines of baking hold her back. One time she baked extra-crusty oatmeal cookies and repurposed them into cereal for her kiddos.
Despite her fondness for improvising, she gets agitated by those who resist her advice on file organization. Occasionally, she opens old documents just to revel in her structural skills.
Amber’s into camping, hiking, kayaking and someday she plans to fish for supper. But when it comes to killing the creatures prior to pan-frying she cries, so…
Whirlwind tour: Her workouts include body building…When no one’s home, she goes all Niki Minaj and dances around to trap music…Anxious about growing old, she lies about her age (~32)…Her nickname, Bizz, stems from her fresh rhyming: “Ambizzle fo’ Rizzle…so friki-friki hot that I sizzle.“
Regarding Amber’s mic-dropping flow, her kiddos are dubious.
Amber originally studied graphic design and animation. Afterward, she switched to web development, a bonus for Bigfish. Because to her Homies, the rap/design game’s loss is a total win for us.
Did we mention that Bizz enjoys a splash of Rioja now and then?
Introverted by nature, C-Bass could hole up over a Weekend on A No-holds-barred, Timer-free, True-afficionado-Only video game binge.
But he’s coming out of his shell—being a designer at a high-energy agency will do that to you. So will being a natural people person.
Example: C-Bass learned to cook long ago, and he shares his culinary skills with his officemates now and then.
Likewise, C-Bass is a major source of shared tech and internet coolness. He tunes in to that stuff and it influences his awesome, clean design style.
Incidentally, C-Bass applies the exploration of tech to his own computer and inventory of gadgetry. Apps, shortcuts, updates? He’s on those.
Enigmatically, despite his belief in the laws of physics, C-Bass is drawn to the paranormal, ghosts in particular. In that, he admits to being a walking contradiction.
Very important: the cooking, respect for learning, humility and intellect—those are partly an outgrowth of meaningful, multi-generational family influences. C-Bass is proud of that, which is cool.
Ever-developing artistry…true team loyalty. C-Bass brings it, and that’s high praise.
Lenny is not his real name. Only his wife and his mother call him by his real name. That’s a long story, and since one of the requirements of his trade is keeping things pithy, that story won’t be told.
Leon is possessed of a heart and mind so expansive that he is incapable of hate. Nonetheless, he is extremely proud of his many strong dislikes.
Leon eats a lot for a man his size. His favorite color is off white. And though he can be quite garrulous, he clams up around Chihuahuas.
Craft-wise, Leonard is up to any challenge and can turn around lucid wordplay right quick, all whilst barely disturbing his contemplation of the mutable nature of existence in an infinite and random multiverse.
Jenna wants you to know that she’s a twin. And that twin telepathy really is a thing. Also, that she’s deeply interested in history, anthropology, and archaeology. And that she’s kinda obsessed by dogs. And all things British Isles.
Mostly though, she wants to share her skills in experiential marketing with brands who might just be better off reaching their audiences using events, stunts or tours. At trade shows, conferences or at site-specific pop-ups—Jenna has ideas for making your brand stand out and get noticed.
Before joining Bigfish, she publicized movies, so yeah, she’s got the Hollywood thing going on.
And one time she wanted to tell her twin brother about this dream she had involving a spaniel, Stonehenge and Helen of Troy. Oddly enough, he already knew all about it.
The Bigfish tribe noticed this eerie relatability in Allie right off the bat.
A copy writer recognized a fellow DFH committed to justice and environmentalism. Peace and tree hugging. That’s nice.
A couple of designers recognized a fellow outdoor enthusiast—possibly they’ll backpack out to some remote trout stream and fly fish together. Fresh air. That’s nice too.
Another designer recognized a fellow sports fan, he loves the Cubbies, Allie loves the Packers. Packers fans, according to Allie’s boyfriend, are the world’s “largest cult.” Wearing a wedge of cheddar on your head to support Aaron Rodgers. Okay, kinda weird, but nice.
Speaking of the Packers, the four Bigfish tribesfolk from the Midwest recognized a homie. Being the pride of Germantown, WI…Go Warhawks!…That’s wholesome niceness.
Actually, whole swaths of the Bigfish team relate to her love of sports. Same goes for her love of dogs, traveling, all genres of music, and the occasional adult beverage. A virtually company-wide affinity for tequila…smooth, burning shots of nice.
One last thing. Allie’s into mindfulness practice. Bigfish clients, please take note: Allie meditates with full consciousness on your success. Pretty nice, right?
A scruffy street dog of indiscernible breeding adopted Jackson. Now he and Baxter are best friends. They’re both hometown boys, so that possibly has something to do with the bond.
Their bond has nothing to do with rowing, a sport in which Jackson totally insists upon seat 6. (Lacking hands, dogs can’t row.)
As for blending in at Bigfish, Jackson’s penchant for late night swilling and breakfast with his homies at the crack of noon possibly explains that. Or maybe it’s his taste for sci-fi and horror lit, web comedies, deep cinema, or music spanning all genres, with Zeppelin—Dude—hallowed above all.
Jackson has played guitar since roughly age two. He produces music as a hobby and for commercial use. Notably, he’s the brains behind EarShot, our occasionally-appearing and internationally respected music-oriented blog.
At Bigfish, we throw out a lot of ideas. Someone around the Bigfish office has to say ‘no.’ That person is usually Jamie.
She doesn’t always say no. Sometimes she asks, ‘does anyone around here ever have an idea that doesn’t cost money?’ On other occasions she listens to a proposal, stares upward into space and declares: ‘the great balance sheet in the sky rejects that.’ To mix things up, she periodically says, ‘negative…no way…thumbs down…or hell, no.’
Of course, no one argues with Jamie. She’s steadfast and sensible as hell, eerily omniscient, and as trustworthy as Saint Rita. Also, she cuts the paychecks.
For her gif, Jamie proposed that she bring her four dogs and cat in for the photo shoot. We told her no. Then nobody got paid that month.
Your takeaway: If the concept of indispensability needed a poster girl, Jamie (with or without her animals) would totally be a candidate.
Kiahna keenly observes the ridiculous and sublime goings on around her. As such, she bursts into seemingly inappropriate chuckles. She’s wry like that.
Also, she probably has you pegged, astrologically speaking.
Mythologically speaking, she can get hypnotically discursive on the nemeses of the narcissistic.
Socially speaking, she’d prefer quiet time alone with cinematic horror, a visit to an art gallery or museum, or perhaps an outdoor setting featuring flora and fauna. Speaking of flora and fauna—she only eats the former.
Writing, recording, remixing songs. Kiahna is musical like that. This Arizona heat, well, let’s say she’s open to relocating to hat and glove territory.
And oddly, for a self-described daydreamer, she’s totally focused up when on the job, seriously duty-bound to the concept of perfect administrative order. Of course, Kiahna works in an office rife with random mayhem, so some would call her organizational goals sisyphean. You know, mythologically speaking.
The pedigree is French uppercrust.
The flunking out of obedience school is Thug Life 101.
Kitty is on the look out. Kitty likes to confront and intimidate.
Kitty likes to play and cuddle. Kitty likes to hang out like a teddy bear.
In which case, nature and nurture come together. As do beauty and purpose.
To those delivering packages to the Bigfish world headquarters: Kitty is a victim of raw instincts, full of sound and fury, signifying love.
Don’t let his quiet demeanor fool you—Wilson packs a punch for a furry geriatric.
Well, not a punch actually. And not much of a bark. That whole bite thing—in his case an underbite—isn’t much either.
So yeah, his demeanor isn’t fooling anyone. He’s about cuteness, love, naps and laps.
And in that regard, he’s got (slo-mo) skills.
Little known facts: Wilson was born in Babylon in 622 BC. 300 years later, Alexander the Great scratched his belly.
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