a borderline obsessive rebrand
Armor’s talent, tools, and technology are forged in battle—but a new approach to their brand was forged by Bigfish.
FireHost began as a rigorously trained, vigorously committed group of IT and security professionals with accolades ranging from the U.S. military to the NSA. These guys have always been serious about cyber security—and that will never change.
As the scope of FireHost's offerings expanded though, the name "FireHost" became too specific to embody their ever-growing, ever-changing products and services. Their brand was ready for an evolution. They needed something something stronger and more versatile—something all-encompassing.
We outfitted them with Armor and brought the brand to life with a fully redesigned logo, business system, collateral templates, and a brand new website.