A thriving company with a fifteen-year history and consistent 30% year-over-year growth finds itself contemplating a total rebrand? And an event like a merger, acquisition, or major geographical relocation isn’t there to precipitate such a move? That’s gutsy.
Well, the rebranding undertaken by Avella Specialty Pharmacy is that kind of story.
Brand positioning One.
Develop consensus around what the brand stands for going forward in order to position the company for continued growth in the category. Two. Transition the equities of The Apothecary Shops brand to a new name while leaving the weaknesses of the identity behind.
The Avella brand is now positioned to leverage its strengths while capitalizing on the growth opportunities of the complex specialty pharmacy category. The new brand retains the spirit and personality of the former name but allows the company to more meaningfully portray its role as an expert leader in the industry.
The website is a great place to showcase the many stories of Avella
In the time since the launch of the Avella brand, the company was named Inc. Magazine’s 500/5000 list of fastest growing private companies in America.