Fueled by the spirit of competition

Dedicated to serving the community, fueled by the spirit of competition – since 1971.

A titan in the local sports and philanthropy arenas, the Fiesta Bowl desired to bring a more modern feel and updated user experience to their website.

Bigfish transformed their 1,000+ page website in a six-month engagement that resulted in a custom WordPress site designed to drive better awareness of events, build brand identity, and increase ad revenue.

The website

The entire structure of the site was built with templatized elements so that the Fiesta Bowl could easily update the content, as well as add new pages and elements, on their own throughout the year.

Saving room for rich media ad space

A key requirement for the site was the inclusion of custom ads from Fiesta Bowl event sponsors. The website design needed to solve for the seamless inclusion of sponsor ads in a variety of formats on each page. The custom ad management and reporting was achieved through a third party integration with AdPlugg.