Pacific Life came to us with a challenge – bring their corporate brand to life through digital media.
We created a full scale digital campaign and accompanying microsite with the goals of: keeping Pacific Life top of mind among the audience as they reach milestones in their life and/or become interested in life insurance, annuities, and mutual funds; leveraging a healthy balance of reach and frequency to cast a wide net among a hyper-targeted audience; and reaching the target audience at the point that they are receptive to the Pacific Life message.
All shapes and sizes
30 Seconds at a time
We reached entirely new audiences by launching 15, 30, and 60 second video spots through multiple channels including online banners, pre-roll, and smart TVs, just to name a few.
Building within existing guidelines, we created a set of graphic assets utilizing the Pacific Life logo and brand colors that would be unique to our campaign.