Challenge

For some men who suffer from ED, not every medication is a guaranteed fix. Stendra’s entry into the marketplace represented an opportunity to offer more choices to men everywhere.

  • Promote brand awareness and uniquely position Stendra to grab market share from gigantic competitors.
  • Quickly execute production turnaround for print sales collateral, from brochures to magazine ads.
  • Arm sales personnel with marketing assets.

Solution

Working with Stendra, we set out to clearly define their brand position through internal discovery, content audit, marketplace review and target personas. The result was a well researched, clearly defined, and most importantly, unique brand position in a crowded marketplace.

  • Conduct audience research into the untapped potential of marketing to the female and gay demographic.
  • Develop the tagline, “Choose to be”, emphasizing the will of the buyer and that men suffering from ED have more than one option to choose from.

Choose to be…

Adventurous.

Spontaneous.

Confident.

Male/female targeted messaging

More Work

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