The course of action
The brand position is inspirational. It uncovers and speaks to the direct motivations of each of our determined target audiences. The target audience is inclusive. The position makes STENDRA apparent as a brand name ED treatment and opens the range of possibilities and choices for their consumers.
One position – three directions.
The new STENDRA position lends itself to be executed across a variety of campaigns. Each example shown below properly fits the “Choose to be” tagline as well as conveys the feeling of being inspired to try STENDRA.