Protect life. Protect truth. Protect family.

A promise to protect.

The Taser global home page was designed with clear paths dividing the Consumer product from the Law Enforcement & Military product experience. The three home page features reinforce the three Taser brand pillars of protection; Life — Taser C2 personal protection, Truth — AXON flex on-officer video for law enforcement, Family — in-car software to prevent texting and distracted driving.

The softer consumer side

Taser wanted to explore a softer feel for their consumer brand to showcase the new line-up of C2 personal Tasers offered in a range of colors from midnight black to metallic pink. We opted for a lower case logotype treatment but added a subtle reference to the “harpoon like” barb that fires out of this .