Typically, the term ‘brand awareness’ describes the level of familiarity that a target audience has with a brand. The higher the brand awareness, the more people recognize the brand. But this post is about another type of brand awareness. This other type is something we like to call ‘brand self-awareness.’
IBM has teamed up with Ogilvy France in a new campaign to create beautiful outdoor advertising with functional benefits never seen before: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Take a look!
So when should kids start learning how to write computer code? Well, the good folks over at Hour of Code think the sooner the better.