Welcome to Earshot, a recurring, music-oriented treatment on brands. Posts here examine how contemporary artists define and present themselves in today’s music marketplace.
At Bigfish, we find that we’re often involved in conversations with prospects and clients on the topic of marketing automation software and the various vendors offering those services. We know how to use many of them, we operate these systems FOR some of our clients—we’re always happy to discuss our experiences with companies in the process of evaluating (or revaluating) marketing automation tools for their own use.
Your latitude. Your longitude. Pinpointed wherever you take your mobile device. That’s the technology frontier that smart marketers are taking advantage of to put high-relevance ad content onto a small screen near you.
Marketing Automation Technology (MAT) is powerful. It can provide results well above any form of manual campaign management when implemented correctly.
Typically, the term ‘brand awareness’ describes the level of familiarity that a target audience has with a brand. The higher the brand awareness, the more people recognize the brand. But this post is about another type of brand awareness. This other type is something we like to call ‘brand self-awareness.’
IBM has teamed up with Ogilvy France in a new campaign to create beautiful outdoor advertising with functional benefits never seen before: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Take a look!
So when should kids start learning how to write computer code? Well, the good folks over at Hour of Code think the sooner the better.