Bigfish Creative Director, Kevin Cornwell, reflects on how he applies the principles taught at his alma mater, ArtCenter College of Design, into his daily work for our clients.
Our fearless leader spells out his belief in holding ourselves accountable and the importance of reacting to real-time results across our campaigns.
Important changes are being made to Instagram and Twitter feeds. Twitter recently switched from feeding posts in reverse chronological order to feeding posts based upon algorithmic analysis of user interest. Instagram did as well. The new feeds aim to give users what they want directly, rather than making them self-sort. The new feeds—shocker alert—have been controversial.
When a blog post garners entertaining commentary around our office, we can't help but share it with the rest of you!
At Bigfish, we find that we’re often involved in conversations with prospects and clients on the topic of marketing automation software and the various vendors offering those services. We know how to use many of them, we operate these systems FOR some of our clients—we’re always happy to discuss our experiences with companies in the process of evaluating (or revaluating) marketing automation tools for their own use.
Your latitude. Your longitude. Pinpointed wherever you take your mobile device. That’s the technology frontier that smart marketers are taking advantage of to put high-relevance ad content onto a small screen near you.
Marketing Automation Technology (MAT) is powerful. It can provide results well above any form of manual campaign management when implemented correctly.
Typically, the term ‘brand awareness’ describes the level of familiarity that a target audience has with a brand. The higher the brand awareness, the more people recognize the brand. But this post is about another type of brand awareness. This other type is something we like to call ‘brand self-awareness.’