There’s a treasure trove of data out there about your customers. The key is knowing how to tap in and pull the kinds of relevant insights to develop, grow and continually enhance your campaigns.
Customer Acquisition and Lead Gen
Most of us have the same goal across our digital channels, to acquire more of the right customers. A strong digital plan that takes all channels into account with the right execution team will help you get there.
How do you turn your email from inbox zero to hero? Go from trash folder to attention holder? The answer is by utilizing A/B testing, ensuring you’re formatted responsively for each platform and by taking every email as an opportunity to introduce something novel and interesting to your leads.