Market Research and Analysis
Developing a brand or marketing strategy starts with the fundamentals. We collaborate with our clients to identify the challenges they need to solve, then steep ourselves in industry, audience, competitor and marketplace research so that we can speak the same language.
We designate marketplace opportunities for our clients based on industry and competitor research, client input and customer personas based on target-user data. With a roadmap in place, we can begin the implementation of strategy.
These engagements help us identify and develop the crucial brand pillars that form the foundation of your marketing strategy. It’s one of the messier parts of the process, but usually the most fun.