A brand may be intangible, but it’s the most important investment a company can make.

Market Research and Analysis

Developing a brand or marketing strategy starts with the fundamentals. We collaborate with our clients to identify the challenges they need to solve, then steep ourselves in industry, audience, competitor and marketplace research so that we can speak the same language.

Brand Positioning

We designate marketplace opportunities for our clients based on industry and competitor research, client input and customer personas based on target-user data. With a roadmap in place, we can begin the implementation of strategy.

Branding Workshops

These engagements help us identify and develop the crucial brand pillars that form the foundation of your marketing strategy. It’s one of the messier parts of the process, but usually the most fun.

Persona Development

Do you really know who your audiences are? Through our persona development process, we help you identify exactly who you should be focused on, what messaging is most applicable, and start to hone in on when and where to reach them.

Brand Implementation

How and when you roll out a brand is as imperative as the work that’s gone into making sure it’s just right. We map out milestones and deliverables for all audiences and stakeholders, both internal and external.

Campaign Strategy

A brand is only valuable if the story is told, and action without proper planning can do more harm than good. With a solid campaign strategy, we can map out how the integration of social media, public relations, paid media, and customer funnel strategy come together in support of your brand story.

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