What Social Media Platforms are Best for Your Business?

Looking for some love on social media? Learn how the proper use of different social platforms can impact your business.

No social media platform is the same, so why are we still treating them that way? All platforms are different, they each reach a specific audience, call for specific content and can provide different outcomes for your business. To reach your audience and create value, you need to be where your audience is, serving up content that is natural to the environment. This is the crux of mastering your businesses social media. Knowing the difference between platforms and utilizing these differences to reach your goals.


Questions to ask before jumping into different social media platforms

Before you start posting, some internal soul searching is in order. Answering these key questions will help determine your purpose and strategic plan for your social media efforts.

  • Who is your target audience?
    Who are your customers demographically and what do they care about? Know who you are trying to reach before you start posting.
  • What is your brand personality?
    Social media is a chance to show off your brand personality. Knowing what it is and how to showcase it will make your business more relatable.
  • What are your goals?
    What are actionable goals that you want to attain from your social media efforts?

Once these basic questions have been answered, you can then start to explore different social platforms and how they can impact your business. We talk about all the information you will need to make an informed decision on what social media platforms you should focus on, and how to use them properly.


The all mighty all-encompassing social media powerhouse. Facebook still reigns supreme when it comes to social. This is a platform where you are bound to reach your audience and you can post meaningful content with stories, pictures or videos, the sky is the limit!

Here are some of the hard facts:

Because of its wide reach, being present on Facebook is a safe bet for your business. Besides connecting to long lost high school friends, consumers are now going onto Facebook to research companies before they invest their time and money into a brand. When consumers are looking into your business, they are not only looking for product quality, but also who you are as a company. What you care about and what you’re doing about it is important to your consumers. With that being said, this is a great social media platform for your business to give your customers an idea of who are you are and how you are contributing to the greater good. Is your team volunteering at a local charity? Funding a go-green project? Facebook is the place to show your consumers what you care about.


Time to show off your creativity! Instagram is the spot where a picture truly is worth a thousand words, and a great video worth even more! This platform is home to the influencer and Instagram model who have become powerhouses in the social media marketing game.

Here are some of the hard facts:

  • Instagram has 1 billion active users 
  • Reaching a younger demographic than Facebook, the majority of users are between the ages of 13 to 24
  • Majority of users are female
  • 80% of Instagram users live outside of the US

If you have a younger demographic and your company has the opportunity to create great visuals, Instagram is a social media platform you should definitely be on. Spoiler, you don’t have to be a photography genius to create insta-worthy pics.

Learn some basic guidelines!


Instagram is a chance for you to have some fun with your brand image. Create images and videos that harmonize with your brand image, utilize your creativity, write clever informative captioning and make sure you are using similar filters- yes, it all makes a difference.


This social media platform has given businesses the opportunity to show off their customer service expertise. Best known now for some pretty funny Twitter beef between competitors, Twitter is a platform to show off your brand personality.

Here are some of the hard facts:

  • Twitter has 321 million active monthly users
  • Catering to a young adult demographic, the majority of Twitter users are between the ages of 18 to 29
  • Both males and females frequent this platform evenly
  • 79% of users live outside of the US

With limited space for characters in your posts, Twitter is a platform to be brief and to the point. Twitter allows businesses to engage with customers through direct messaging and tagging. This is a great place to make those social connections with your customers and to also have fun. Who does this really well? Taco Bell!

Taco Bell social media

Taco Bell social media

With brief content that highlights and interacts with their consumers, Taco Bell is great at showing off their fun personality and making genuine connections with their audience.


An excellent B2B social media platform that can give your business important connections with other businesses and possible talent. This is the place to put your best foot forward and expand your business.

Here are some of the hard facts:

  • LinkedIn has 590 million registered users
  • Skewed slightly higher than other social media platforms, majority of users are between the ages of 30 to 49
  • Even split of male and female users
  • 70% of LinkedIn members reside outside of the US

This social media platform is great for staying on top of industry trends and news. A more sophisticated platform, this isn’t the place for spunky photography, this is your time to show off your industry expertise. Like Facebook, LinkedIn is another platform that is great for showcasing WHY your business matters and WHY others should be interested.


Scrolling through Pinterest for hours searching for cute DIY projects?- Guilty! Often overlooked, this platform is really great at making conversions.

Here are some of the hard facts:

  • Pinterest has 250 million monthly active users
  • A majority of users on this platform are between 18 and 49 years old
  • Most users are female (although a high percentage of males are signing up every day- so don’t count them out!)
  • Half of Pinterest users live outside the US

If you are looking for a platform to showcase your product, Pinterest is the place to be. This platform allows you to present your products to your consumers in a creative way. Post a cute DIY video with your product and your consumers will go wild! Take a look at Whole Food’s Pinterest account to see what I’m talking about.

Whole Foods social media

Not only do these tantalizing food pics make you hungry (I’m drooling), they make you motivated to cook and eat healthy Whole Food products. Now this is how Pinterest is done right!


These disappearing photos can leave a lasting impression. Even though this social media platform has become less popular, it still can have a place in your social media efforts, and let’s be honest, Snapchat is super fun.

Here are some of the hard facts:

  • Snapchat has 186 million daily active users
  • This platform really hits home with the younger crowd. The average user is between the ages of 13 to 29
  • Most users are female

Think of this as reality TV for social media platforms. Snapchat users are looking for behind the scenes gossip. A quick video giving a sneak peak of the production of a new product line, GOLD! This will capture the attention of your audience and, if you get an influencer involved, they will be chomping at the bit to buy your newest product.

After identifying your businesses goals and learning about each of these platforms, you can identify which platforms are best for your business and how to use them. Using these social media platforms correctly will help you grow your business and create a unique connection with your consumers.

About the author

Jr. Account Manager

Although born and raised in Arizona, Katie moved to Seattle where she studied marketing before [...]