The original creators of the CRM platform were looking for a fresh rebrand for the digital age. If Act! want to step up, they would need a bold new look and feel.
- Update and invigorate the brand of an industry veteran in the CRM space.
- Overhaul all existing assets including imagery and messaging to reflect the new brand approach.
- Capture new customer personas and grow overall customer base.
We opted to give Act! a look that could reflect the simplicity and and ease of their product with a more modern sheen, attracting new customers without alienating existing users.
- Enliven the color palette, overhaul the brand image, and design a fresh customer interface.
- Build messaging around “Make friends with Act!” highlighting overall user friendliness and cost effectiveness.
- Create assets for a drip email campaign to connect existing customers with resources and tools and drive sales from net new.