Challenge

The original creators of the CRM platform were looking for a fresh rebrand for the digital age. If Act! want to step up, they would need a bold new look and feel.

  • Update and invigorate the brand of an industry veteran in the CRM space.
  • Overhaul all existing assets including imagery and messaging to reflect the new brand approach.
  • Capture new customer personas and grow overall customer base.

Solution

We opted to give Act! a look that could reflect the simplicity and and ease of their product with a more modern sheen, attracting new customers without alienating existing users.

  • Enliven the color palette, overhaul the brand image, and design a fresh customer interface.
  • Build messaging around “Make friends with Act!” highlighting overall user friendliness and cost effectiveness.
  • Create assets for a drip email campaign to connect existing customers with resources and tools and drive sales from net new.

We started with the legacy.

Then we made it easy, friendly & youthful.

About people, moments & advice.

Package design & Teaser campaign

Product design & UX interface incorporated into campaign messaging around moments & advice.

Know who to call, email, meet or tweet.

Drip campaign / Landing page / Free trial

More Work

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