A new decade brings new challenges. So, we built a new kind of agency to take them on.


FireHost came to us looking for a brand update: a sleek new look and feel that would generate excitement and buzz at an upcoming trade show.

  • Give the FireHost brand a modernized revamp to reflect their evolving products and solutions; i.e. “Armor”.
  • Visualize security, threats and data in an inventive way to ensure that the new Armor brand would stand out in the crowded cybersecurity space.
  • Complete a brand strategy, new brand identity, design and develop a new website and redesign all collateral pieces in 90 days.


We wanted Armor’s new presence to exude confidence and competence, while presenting cyber security in a novel, exciting fashion that could translate across mediums.

  • Through extensive marketplace research, determine what unique branding approaches lay at our disposal.
  • Through wireframing and mockup designs, quickly create an outline and creative direction that suited Armor’s goals for brand recognition.
  • Develop service centric messaging and redesign collateral to prepare Armor for a rockstar debut at the VM World Conference.

Voice and tone

The website

Armor’s main interface with a world of leads, prospects, and customers is designed to inform, command respect, evoke trust and invite interaction. Form meets function to deliver resonance.

Cyber warfare is the real deal

Fortunately, so is our defense solution. Armor, between you and the threat. Succinct, straightforward, no-nonsense messaging citing actual types of attack—eyeballs and emotions engaged.

More Work

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