Challenge
Create awareness about careers in nursing—the shortage of nurses, the many dozens of specialties in the field, the long wait to get into nursing degree programs, and how to get a leg up in qualifying for one—and how Carrington College can help a caring person like you reach your goal in nursing sooner.
Solution
An emotional and inspiring, multi-channel campaign including outdoor overhead, digital ads featuring video, and mass transit wraparound that promotes rewarding career paths in nursing and the programs at Carrington that can cut the time it takes to get your degree.