Carrington College Case Study By Bigfish Creative Group

A new decade brings new challenges. So, we built a new kind of agency to take them on.

Challenge

Create awareness about careers in nursing—the shortage of nurses, the many dozens of specialties in the field, the long wait to get into nursing degree programs, and how to get a leg up in qualifying for one—and how Carrington College can help a caring person like you reach your goal in nursing sooner.

Solution

An emotional and inspiring, multi-channel campaign including outdoor overhead, digital ads featuring video, and mass transit wraparound that promotes rewarding career paths in nursing and the programs at Carrington that can cut the time it takes to get your degree.

Be their comfort.

Be their guardian.

Be their strength. Become a nurse.

Building awareness of opportunity.

The nursing field has over 100 different specialties. Carrington can train you for success in any one of them.

Nurses wanted.

Demands are growing while the nursing workforce is shrinking. And, most schools have a wait list to get into a nursing program. At Carrington your start time is significantly less.