Big Brand on Campus

A study in how to build awareness about training programs in health care— and have fun doing it.

Carrington College offers degree and certificate programs in healthcare related fields. In 2015, they engaged Bigfish to build awareness in their new markets. Carrington had cultivated a cheerful, fun, can-do brand exemplified by their smiling mascots, Blue and Goldie. Yeah, they’re pretty cute. Birdwatchers have spotted them recently on the internet, billboards, and buses.

Have a Heart

Carrington programs appeal to career-oriented people who want to make a positive impact on others. Hearts, smiles, dogs, cute mascots—Bigfish does positive messaging as large as life.

Positively Digital

Bigfish was asked to deliver Carrington’s positive career training message across a range of digital scaling. Not much room for copy—that’s when imagery shines even brighter.

You’re not a number

Carrington programs emphasize hands-on training conducted by actual subject matter practitioners. So who better to tell stories about real life, than real people?

Be/Become a nurse

Be their comfort. Be their guardian. Be their strength. Become a nurse.

Bigfish was asked to reimagine Carrington’s nursing program, showcasing the elevated and sophisticated nature of the degree track compared to other programs. Nursing requires strength, it offers a range of opportunities, the field is facing a shortage. Bigfish told the story by highlighting the emotional rewards of that career path.

Building awareness of opportunity

The nursing field has over 100 different specialties. Carrington can train you for success in any one of them.

Nurses wanted

Demands are growing while the nursing workforce is shrinking. And most schools have a waiting list to get into a nursing program. At Carrington, your start time is significantly less. Messaging targeted at students who have been through the Medical Assistant program, encouraged them to take the next step into nursing.

It’s about support

Carrington proudly provides support services to students during their training and with finding a job afterward, as this Bigfish-created video makes clear. Spoiler alert: cute bird cameos!

Bigfish is an amazing partner in our quest to stand out from the pack. Their creative thinking and account services support is the best in the business.

— Todd Hanle, Carrington College