Challenge
Cisco wanted to tell the story of their own successful case study and needed a storytelling parter to bring it to life. The story was about Great River Energy (GRE), a not-for-profit wholesale electric power cooperative that provides electricity to 28 member-owner distribution cooperatives across Minnesota and parts of Wisconsin. In total, GRE services 695,000 families, farms and businesses in their area.
GRE faced quite the challenge when it came to the need of replacing aging equipment on a mass scale to increase operational efficiency with their IOT enabled routers and switches. Luckily, Cisco products helped them do so.
Solution
The best way to showcase the harsh environments that GRE works in was to film and produce a video to help support the written case study of how Cisco products ensured always-on connectivity for GRE. After we conducted GRE team interviews, scripting, storyboarding, and shot lists, members of Cisco, Bigfish and DMAK Productions packed our bags for Minneapolis to film the GRE team in their element.
Outcome
Following the footage sorting and production of the video featuring the GRE customer story, Cisco was able to launch their captivating case study live on their website.
In true agency fashion, we also have a director’s cut available for your viewing below.
