Challenge

Cisco needed a partner to create an eye-catching direct mail piece that would be sent to Network Buyers to educate them on Cisco’s SD-WAN solution. This direct mail piece was part of an overarching Global campaign.

Solution

Using the campaign guidelines, Bigfish wrote, designed, and coordinated the printing of the postcards, which we ultimately shipped to a list of 12,000 recipients. The design portion of this project also included two original form factor options, and the creation of the template for the chosen piece.

Staying power

The printed mailers endlessly-flipped, making for an engaging piece that stood out from other mail, and increased shelf-life.

 

Direct mail piece in stages

More Work

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