A powerhouse brand was looking for a better way to unite the key players in their ecosystem for maximum engagement. They came to us with an overarching concept: DSI, the Digital Solutions Integrator, and we helped them connect the dots.
- Make the most out of under-utilized sales channel opportunities.
- Create an interface to bring sales teams and channel partners together.
- Wrap it all in a visually compelling design that would excite and engage viewers.
We wanted to focus on the successful human outcomes of digital transformation, not just the hardware that made it possible. So we created a platform to illustrate what aliging with the right partners could look like.
- We learned the ins & outs of the Cisco ecosystem through shareholder interviews and research, filling out our understanding of the value proposition from every angle.
- We shaped the persona profiles for 12 Cisco partners and created a customizable template for the inclusion of future participants in the program.
- We created a video to excite viewers and drive online conversions to the DSI.