Dear 60,000 attendees: Let’s get acquainted.
In the fall of 2016, CreditSuppliers tasked Bigfish with optimizing their time as an exhibitor at World of Concrete, a nationwide construction convention in Las Vegas that brings in over 60,000 attendees yearly. This year, World of Concrete was held from January 17 – 20, 2017 at the Las Vegas Convention Center.
Thanks for stopping by
For CreditSupplier’s 20’x30’ convention center space, Bigfish sourced an eye-catching booth complete with a 15’ tower and 200 sq ft of graphic space, capable of displaying custom creative from all angles.
Right in the palm of their hands
Bigfish designed engaging mobile ads aimed at World of Concrete attendees during January. One banner ad and one interstitial ad re-targeted 2016 World of Concrete attendees. Another banner and interstitial ran during the event. Geo-farming of event attendees and nearby hotels occurred during the conference, and a follow up banner targeted devices harvested at the event a week later.
Print collateral
Bigfish created two brochures to hand out at the CreditSuppliers booth. These spoke separately to either of CreditSupplier’s core audiences: contractors and suppliers.
