Challenge
Dial needed a partner to help them create some head-turning, engaging content to raise money and awareness on behalf of Outreach International, a non-profit dedicated to empowering impoverished communities around the globe.
Use Global Handwashing Day as a chance to grow awareness for Outreach International, boost Dial’s social media presence and help Dial reach their goal of donating $50,000.
Solution
Both Dial and Outreach International are doing important work supporting healthy living in communities across the globe, so it was important that we created assets that not only looked great, but drove conversions.
Combine personable, friendly images with direct Calls to Action to drive audiences to enroll in the Dial Rewards Program, leading to an automatic donation from Dial to Outreach International.
