Online retailing giant, eBay, offers sellers a lot of latitude in choosing what return policy they want to extend to shoppers, including no returns at all. While the vast majority of sellers offer returns, some eBay shoppers were under the impression that ‘no returns’ was the overall policy. To help incentivize sellers to adopt generous return policies, eBay turned to Bigfish.
Bigfish put together a short and informative video aimed at eBay sellers that explains the benefits of adopting a generous return policy. The video uses actual screen shots of eBay’s seller portal to show viewers how easy it is to adjust return policies, and how eBay promotes sellers with generous policies. The clear message: friendly return policies increase sales.