A new decade brings new challenges. So, we built a new kind of agency to take them on.


A titan in the local sports and philanthropy arenas, Fiesta Bowl came to Bigfish seeking a website redesign that would translate to more wins – both for the organization and its sponsors.

  • Bring a more modern feel and updated user experience to the Fiesta Bowl website.
  • Build for scalable growth with a brand new CMS.
  • Differentiate Fiesta Bowl in the marketplace as a unique and exciting bowl game.
  • Create a platform that could accommodate changing sponsors and ticketing for various teams.


At Bigfish, we’re strong believers that successful websites don’t happen by chance, it takes a thorough knowledge of both your audience and objectives before laying down the framework.

  • Develop user stories through thoughtful research of the market and extensive stakeholder interviews, tracking functional requirements to guide the design process.
  • Create a full migration plan from the old CMS to the proposed new WordPress platform.
  • Build prototypes for the homepage and interior pages and review to optimize for user experience.
  • Use each step in the planning phase to strategically align for success in the implementation phase.

The website

The entire structure of the site was built with templatized elements so that the Fiesta Bowl could easily update the content, as well as add new pages and elements, on their own throughout the year.

Saving room for rich media ad space

A key requirement for the site was the inclusion of custom ads from Fiesta Bowl event sponsors. The website design needed to solve for the seamless inclusion of sponsor ads in a variety of formats on each page. The custom ad management and reporting was achieved through a third party integration with AdPlugg.

More Work

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