Partners In Action (PIA) engaged with Bigfish in 2017 to help rebrand the company. Branding a company that funds entrepreneurs looking to build high quality, sustainable community businesses and services, like farms and orphanages, was a cause near and dear to Bigfish’s heart – putting good out in to the world. Our goal in engaging with PIA was to establish a clearly articulated and compelling brand position for the company that capitalized on the strengths of its past and set the stage for the successful communication of the brand in the future.
We worked with Partners In Action for nearly a year to help rebrand the company, bring that brand in to the marketplace with a new website, and create marketing assets. The result is that the PIA brand has been fully redesigned to speak to its new goal of philanthroproneurship and attracting younger volunteers while maintaining the core passion and humanity of the company.