Challenge
When PopHealthMan and SecureDocImaging came together to form PopHealthCare, the new entity had a tall task ahead of it: merge two existing brands, build a new identity, define its space in the healthcare industry, incorporate existing and new offerings under one banner—and announce its presence with a clarion call that rang clearly through the marketplace.
Solution
With such a multifaceted company it was going to be difficult to maintain coherency across different audience targeted messaging. Our goal was to keep PopHealthcare’s entire site approachable; no matter what persona a web page was targeting, functionality and navigation would remain intuitive and simple.
