Scottsdale Healthcare is a non-profit leader in medical innovation, talent and technology in the Southwest. We proudly partnered with them in 2010 to develop a series of high-quality advertising campaigns and technology solutions to drive traffic to their facilities and expand awareness about their aggressive-growth service lines.
- Promote awareness and develop growing demand for new program rollouts.
- Promote initiatives around specific treatment options such as prostate cancer and joint pain.
- Highlight the Virginia P. Piper Center.
To tackle the huge distribution of assets across print, billboard, radio, digital and local media, Bigfish prepared a series of ambitious campaigns.
- Promote the importance of prostate cancer awareness through campaign centered around “Real Men Wear Gowns”.
- Encourage those with joint pain to seek minimally invasive surgery to improve their lives with the “Press Play” campaign.
- Develop API to pull and display ER times onto a central website, mobile site and billboards.
- Highlight Virginia P. Piper Center with campaign centered around mantra “We take your fight with cancer personally”.