Challenge

Scottsdale Healthcare is a non-profit leader in medical innovation, talent and technology in the Southwest. We proudly partnered with them in 2010 to develop a series of high-quality advertising campaigns and technology solutions to drive traffic to their facilities and expand awareness about their aggressive-growth service lines.

  • Promote awareness and develop growing demand for new program rollouts.
  • Promote initiatives around specific treatment options such as prostate cancer and joint pain.
  • Highlight the Virginia P. Piper Center.

Solution

To tackle the huge distribution of assets across print, billboard, radio, digital and local media, Bigfish prepared a series of ambitious campaigns.

  • Promote the importance of prostate cancer awareness through campaign centered around “Real Men Wear Gowns”.
  • Encourage those with joint pain to seek minimally invasive surgery to improve their lives with the “Press Play” campaign.
  • Develop API to pull and display ER times onto a central website, mobile site and billboards.
  • Highlight Virginia P. Piper Center with campaign centered around mantra “We take your fight with cancer personally”.

What are you waiting for?

Tapping into Scottsdale Healthcare’s internal wait time monitoring systems, we created the API to pull ER times into a central website and mobile site, and ultimately to digital billboards throughout the greater Phoenix area.

More Work

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