Introduce more of the diverse community called Arizona to the wide range of transactions they can take care of online through an MVD web portal run by Service Arizona, instead of waiting in line at an MVD office. Design it with fun in mind, design it to drive people to get involved with the online portal.
A digital campaign built around the concept of taking advantage of the “new MVD” so that you can take more advantage of life in this beautiful state. The assets make it easy to learn more and connect to the MVD online. The UX includes lively colors, lively Arizona action shots—and a clear message: “Don’t get in line, get online.”