Taser wanted to explore a softer feel for their consumer brand to showcase the new line-up of C2 personal Tasers offered in a range of colors from midnight black to metallic pink. We also needed to solve the challenge of how to separate the consumer products from the law enforcement and military products within the global website.
The Taser global home page was designed with clear paths dividing the Consumer product from the Law Enforcement & Military product experience. The three home page features reinforce the three Taser brand pillars of protection;
Life — Taser C2 personal protection
Truth — AXON flex on-officer video for law enforcement
Family — in-car software to prevent texting and distracted driving.